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Docket Coffee

Self-initiated concept · canned iced coffee

Your café order, already made. A canned iced coffee where every can is the docket from the café counter, taken from the name to the can, the feed and the shelf.

Role
Solo: naming, brand, packaging, 3D and motion
Scope
Identity, packaging, social, web, email, in-store
Built in
Illustrator, Blender, Figma
Timeline
One week
Three Docket cans on a warm white sweep: No. 01 Black in espresso brown, No. 02 Flat White in cream with an orange order name, No. 03 Mocha in violet

01 / The brief

Your café order, already made

Canned iced coffee for people who'd usually grab a flat white on the way to work. Three cans, three café orders.

02 / Identity

Built from a café docket

A ticket-plate wordmark, a tick-box stamp and receipt type.

The Docket logo system: the wordmark with its docket-tab mark, the wordmark in its ticket plate on amber, and on espresso with the tagline and a round made-on-cold-brew stamp
The palette as tall named chips with hex values: Burnt Orange, Warm Amber, Vibrant Violet, Royal Plum and Espresso Brown, beside the wordmark on cream
Type specimen: Bebas Neue for order names, Source Code for docket details, Acumin Pro for body and small print, and Teko for the wordmark, beside the Flat White front panel set in them

03 / Packaging

One docket, three orders

Same docket on every can. The order, the tick and the colour change.

No. 01 Black: the can front-on over its flat label, showing the ingredients, nutrition panel, order docket and barcode either side
No. 02 Flat White: the can front-on over its flat label, showing the ingredients, nutrition panel, order docket and barcode either side
No. 03 Mocha: the can front-on over its flat label, showing the ingredients, nutrition panel, order docket and barcode either side
The Flat White can on the corner of a burnt orange block against a warm amber wall The Black can on the corner of a warm amber block against a cream wall The Mocha can on the corner of a warm amber block against a burnt orange wall
The Flat White can on a weathered timber picnic table in a sunny park, a sage green cooler bag with tan straps beside it, sunglasses and a phone on the table, trees and blue sky out of focus

04 / Launch

Feed, web and in-store

Feed post: the Docket ticket-plate logo over the headline Your order is sorted in orange, the three cans between two dashed tear lines, and Grab ’em whenever in plum monospace underneath

docketcoffee Three cans, three café orders. Cold brewed for 18 hours, chilled and waiting. What’s yours?

2 hours ago

docketcoffee What’s your order? Swipe for all three, then tick yours in the comments.

1 day ago

Story frame 1 of 3: What’s your order? in orange over the Black can on an amber block against a cream wall Story frame 2 of 3: What’s your order? in cream over the Flat White can on a burnt orange block against an amber wall Story frame 3 of 3: What’s your order? in plum over the Mocha can on an amber block against a burnt orange wall
Landing page, top of the page: the Docket ticket-plate logo and a nav of The range, How it’s made and Where to buy, the headline Your coffee order, already made with a line about cold brew in three café orders, See the range and Find a fridge buttons, and the three cans tilted in a fan on the right
Shelf wobbler: a burnt orange disc with a cream perforated edge, the espresso ticket-plate logo, Your usual, sorted. in big cream type and In the chiller now underneath

Shelf wobbler: "Your usual, sorted."

Flat-lay of the launch on a warm amber surface: a laptop showing the Docket landing page, the round Your usual, sorted. shelf wobbler, the three cans lying side by side, and a phone showing the Your order is sorted feed post